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Pandora relaunches its (free) Artist Marketing Platform (and it’s super artist-friendly)

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Reposted with permission. Originally posted by Chris Robley at the CD Baby DIY Musician blog.

I’ve just spent the morning checking out Pandora’s new promotion tools available to artists who are distributing music to Pandora via a licensed partner (like CD Baby). Without turning this post into a list of superlatives, let me just say that they’re great and you should be using them if your music is on Pandora.

What are the tools? We’ll get to that. But first…

Who can you reach with the new suite of tools in Artist Marketing Platform (or AMP)? Potentially, lots of people — and for free.

Because Pandora’s Music Genome maps similar artists and songs across a huge taxonomy of musical attributes, every time someone creates a station based on a a similar artist or song, your music has a chance of being served to that listener. This is what Pandora calls “The Pandora Effect.”

The more times listeners create a station based on YOUR music, the more often it gets played in other stations. Continue reading Pandora relaunches its (free) Artist Marketing Platform (and it’s super artist-friendly)

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12 Must Read Books!

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If you are looking for ways to stay motivated and push forward in business (specifically the music or entertainment industry), then this list comes highly recommended. These isn’t the end all-be all book list, but rather ones I have read recently that helped motivate and inspire me while finishing my album, getting it out to the people effectively, and then continue to press forward with my goals and aspirations. I figured someone else out there might need or could use some motivation and inspiration (especially with some of my students graduating and moving on to the next phase of their life). So here is my little list of 12. A smooth dozen. Just think of it as one book a month! Enough information to get you to a much better place this time, next year! Continue reading 12 Must Read Books!

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Other Careers in Music (Aside from Musician)

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I’ve recently had some students asking about other careers in music that don’t necessarily involve playing an instrument. You may love working in the business of music and around musicians, but may not be amazing on your instrument or want to continue playing it. Lucky for you, there are tons of jobs that involve working with and around music and musicians that are available to you that draw upon other skill sets. That is what this post is all about. I will touch upon some of the many possibilities that are out there today! This isn’t a list of the only positions available, but some of the more popular ones to help you decide which avenue you’d like to travel down. Continue reading Other Careers in Music (Aside from Musician)

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Get Your Music On Internet Radio!

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So you’re an unsigned artist and you want to get some radio play. That is definitely an uphill battle, but it can be won. A path of lesser resistance would be internet radio, and two of the bigger platforms are Pandora and SiriusXM. This post will help you navigate what to do to be considered. The information provided here was from my own personal experience as well as from Chris Robley. The quality of your music will be a big proponent in getting you through the door, so make sure you get it mixed and mastered to sound the best! Continue reading Get Your Music On Internet Radio!

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Why Musicians Should Stop Networking!

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This month’s post is originally written by bassist Brandon Shaw. I have seen it floating around on social media a few times and he took the words right out of my mouth. When someone brings up the topic of “networking” I shudder. When someone asks me interrogative questions with the sole purpose of furthering their career, or how I can help them get “connected with so and so” I feel slightly sleezy and like I should go take a shower. I will let Brandon elaborate on what I’m talking about. This information isn’t just limited to the music industry, and I think people of every profession can learn something from this. Without further ado, here is Brandon’s original post in its entirety…

I hate that word. I hate it. It conjures up images of douchebags and stacks of business cards from people you barely know. Instagram feeds of self-gloating “Today’s Office” selfies. Half-assed declarations of “we should play together” when you really just want them to call you for gigs.

I’m speaking, of course, about my least favorite word: Networking.

Continue reading Why Musicians Should Stop Networking!

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DIY Tour Booking Tips

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Most musicians don’t start being the side man for a legendary icon in the music world or playing in a multi-platinum selling band right away, so you have to start somewhere. That place is usually in a van, driving all over, playing for no one, moving your own gear, making no money. However, you don’t have to start at ground zero. You can skip ahead a little bit if you have the right information. This post should help with gaining a bit of that knowledge. You don’t have to pay an agent right away. Do the booking yourself and save a little bit of money (and use it on gas or tolls). Continue reading DIY Tour Booking Tips

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Tips To A Successful Album Release Show!

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You have raised the funds needed to make an album. Then you released it out into the world. Now you need to have a release show to celebrate all of your hard work and perform the music live. This post will give you some tips and other useful pointers to have a release show that is not only successful, but also keeps the momentum of your album moving forward!

Continue reading Tips To A Successful Album Release Show!

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Tips to Successfully Release Your Album (Without A Label)!

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Last month my blog post was about what I did leading up to making my album. This month I will let you know what is in the works after having completed it. I’ll talk about some commonly forgotten about steps as well as things to think about with the new advancements in digital and social media.  Continue reading Tips to Successfully Release Your Album (Without A Label)!

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How I Ran a Successful Crowdfunding Campaign (and you can too)!

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This month’s post will help set you up for success with regard to running a crowdfunding campaign. I will offer my helpful hints and tips that I used to run mine, and you can use them for yours. My medium was music and making an album, but this information can be used in so many other fields as well. It is based less on the music I created, but more on the planning, preparation and attention to detail. This would fall under the blanket of marketing. Knowing that the research into this topic can get extensive, and people can get a degree in this field, I will try to keep my information concise and this blog as short as possible, without skipping any steps.

Continue reading How I Ran a Successful Crowdfunding Campaign (and you can too)!

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10 Things I Wish I Knew Before Attending Music School

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With some of my students graduating college heading out into “real life”, and others graduating high school heading to college in the fall, it made me think about things I wish I had known ahead of time. Below are some tips that I either figured out during my college career or after I graduated that would have saved a bunch of time if I had known about them in advance. Continue reading 10 Things I Wish I Knew Before Attending Music School