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Pandora relaunches its (free) Artist Marketing Platform (and it’s super artist-friendly)

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Reposted with permission. Originally posted by Chris Robley at the CD Baby DIY Musician blog.

I’ve just spent the morning checking out Pandora’s new promotion tools available to artists who are distributing music to Pandora via a licensed partner (like CD Baby). Without turning this post into a list of superlatives, let me just say that they’re great and you should be using them if your music is on Pandora.

What are the tools? We’ll get to that. But first…

Who can you reach with the new suite of tools in Artist Marketing Platform (or AMP)? Potentially, lots of people — and for free.

Because Pandora’s Music Genome maps similar artists and songs across a huge taxonomy of musical attributes, every time someone creates a station based on a a similar artist or song, your music has a chance of being served to that listener. This is what Pandora calls “The Pandora Effect.”

The more times listeners create a station based on YOUR music, the more often it gets played in other stations. Continue reading Pandora relaunches its (free) Artist Marketing Platform (and it’s super artist-friendly)

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Squarespace Vs. WordPress (For Websites)

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This blog post is reposted with permission, from a small business entrepreneur named Chase Reeves. He is part of The Fizzle Show. The Fizzle Show is a podcast for people looking to start their own small business or needing guidance in running one they’ve already started. They offer classes in all sorts of aspects, but this particular post is about making the decision in using Sqaurespace or WordPress for hosting your website, or blog. This is very detailed and I hope you can make an educated decision on which will serve you best. If you’d like to listen to the podcast which references this blog post, click here. And if you’d like to follow Chase, he’s on Twitter. Read on for the goods! Continue reading Squarespace Vs. WordPress (For Websites)

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Essential Apps for the Working Drummer

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Now that everyone has a slew of electronics for their daily life, the goal is to use them to your advantage and not just waste your time/life away on them. New apps are being created every day and as a working  drummer, I use a bunch of them to help me be a better musician and more efficient human being. I am going to try to share some that I use that I feel are really beneficial in my musical life.  Continue reading Essential Apps for the Working Drummer

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How to Submit for the Grammys!

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This post will help you, the independent artist, submit your music to the Grammy awards for consideration, possible nomination and hopefully a trophy! The deadlines and dates change slightly each year, so make sure you check back at the Grammy website for the correct info. Even though the awards are in February, a lot of the behind the scenes work starts in the summer (usually July).  Continue reading How to Submit for the Grammys!

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When To Take The Gig!

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This will be a short post with some pointers designed to help you quickly assess a gig opportunity and decide if it is right for you. I was told this information by someone much smarter than me and then I added to it with information from someone else equally as intelligent and talented. This is the Ms and Ps of the gig.  Continue reading When To Take The Gig!

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12 Must Read Books!

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If you are looking for ways to stay motivated and push forward in business (specifically the music or entertainment industry), then this list comes highly recommended. These isn’t the end all-be all book list, but rather ones I have read recently that helped motivate and inspire me while finishing my album, getting it out to the people effectively, and then continue to press forward with my goals and aspirations. I figured someone else out there might need or could use some motivation and inspiration (especially with some of my students graduating and moving on to the next phase of their life). So here is my little list of 12. A smooth dozen. Just think of it as one book a month! Enough information to get you to a much better place this time, next year! Continue reading 12 Must Read Books!

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Other Careers in Music (Aside from Musician)

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I’ve recently had some students asking about other careers in music that don’t necessarily involve playing an instrument. You may love working in the business of music and around musicians, but may not be amazing on your instrument or want to continue playing it. Lucky for you, there are tons of jobs that involve working with and around music and musicians that are available to you that draw upon other skill sets. That is what this post is all about. I will touch upon some of the many possibilities that are out there today! This isn’t a list of the only positions available, but some of the more popular ones to help you decide which avenue you’d like to travel down. Continue reading Other Careers in Music (Aside from Musician)

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Why Musicians Should Stop Networking!

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This month’s post is originally written by bassist Brandon Shaw. I have seen it floating around on social media a few times and he took the words right out of my mouth. When someone brings up the topic of “networking” I shudder. When someone asks me interrogative questions with the sole purpose of furthering their career, or how I can help them get “connected with so and so” I feel slightly sleezy and like I should go take a shower. I will let Brandon elaborate on what I’m talking about. This information isn’t just limited to the music industry, and I think people of every profession can learn something from this. Without further ado, here is Brandon’s original post in its entirety…

I hate that word. I hate it. It conjures up images of douchebags and stacks of business cards from people you barely know. Instagram feeds of self-gloating “Today’s Office” selfies. Half-assed declarations of “we should play together” when you really just want them to call you for gigs.

I’m speaking, of course, about my least favorite word: Networking.

Continue reading Why Musicians Should Stop Networking!

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DIY Tour Booking Tips

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Most musicians don’t start being the side man for a legendary icon in the music world or playing in a multi-platinum selling band right away, so you have to start somewhere. That place is usually in a van, driving all over, playing for no one, moving your own gear, making no money. However, you don’t have to start at ground zero. You can skip ahead a little bit if you have the right information. This post should help with gaining a bit of that knowledge. You don’t have to pay an agent right away. Do the booking yourself and save a little bit of money (and use it on gas or tolls). Continue reading DIY Tour Booking Tips

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Tips To A Successful Album Release Show!

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You have raised the funds needed to make an album. Then you released it out into the world. Now you need to have a release show to celebrate all of your hard work and perform the music live. This post will give you some tips and other useful pointers to have a release show that is not only successful, but also keeps the momentum of your album moving forward!

Continue reading Tips To A Successful Album Release Show!