Reposted with permission. Originally posted by Chris Robley at the CD Baby DIY Musician blog.
I’ve just spent the morning checking out Pandora’s new promotion tools available to artists who are distributing music to Pandora via a licensed partner (like CD Baby). Without turning this post into a list of superlatives, let me just say that they’re great and you should be using them if your music is on Pandora.
What are the tools? We’ll get to that. But first…
Who can you reach with the new suite of tools in Artist Marketing Platform (or AMP)? Potentially, lots of people — and for free.
Because Pandora’s Music Genome maps similar artists and songs across a huge taxonomy of musical attributes, every time someone creates a station based on a a similar artist or song, your music has a chance of being served to that listener. This is what Pandora calls “The Pandora Effect.”
The more times listeners create a station based on YOUR music, the more often it gets played in other stations. Continue reading Pandora relaunches its (free) Artist Marketing Platform (and it’s super artist-friendly)